FUTURES

Factory

TETRA

podS

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How to engage a Web3 community on Web2 media? Augmented reality is one of the key tools to build this bridge. This is why, using the brand’s IP, Réalité Cachée created two augmented reality experiences, to promote Futures Factory NFT drop.

3D animated content of the sneaker’s NFT posted on socials.

A Snapchat filter of an avatar wearing the shoe enables the user to play with it and share it with friends.

1.Marketing Opportunity : the digital-oriented fashion brand Futures Factory asked for our expertise to engage its Web3 community, through a NFT promotional campaign.

2.Strategic Media Plan : the goal here was reaching an already Web3-oriented community, which is also active on Web2 media such as Snapchat. That is why, beyond traditional instagram digital contents, we imagined two augmented reality experiences around that NFT. Users could experience them anywhere, try on the virtual twin shoe from the NFT, play with its avatar and eventually buy the NFT.

3.Creative Solution : the challenge here was augmenting the brand’s assets without damaging them, always in consultation with the brand’s creative team. That is why the result is very coherent and enhances the brand’s identity.

4. Talents : Réalité Cachée imagined and created the AR experiences in-house. Our AR developers collaborated closely with the fashion designers and the brand’s creative team.

5.Execution & Deployment : a launch event at Citadium (famous retailer) was organized, where influencers would communicate organically thanks to the experiences they would play with in the store.