LACOSTE
X-mas
FRAGRANCE
Campaign
An old school style video game character, with the face of Gaël Faye, assaulted by existential questions, is in quest for meaning. A cross-marketing campaign between music, gaming and fashion that gathered audiences, by playing on our shared nostalgia for old video games.
CASE STUDY
1. Marketing Opportunity : for Christmas, Lacoste wanted to uplift its communication on its new line of perfumes.
2. Strategic Media Plan : a 360° campaign, deployed on all marketing supports digital assets composed of still life, tik tok videos, Snapchat with creations of their own, key visuals along with the film; consisting of various formats for TV and digital, according to the perfume focus. But how to make it even more experiential and make the product communication last longer ? By creating a Snapchat augmented reality experience, using the film’s animations and inviting the user to interact with the product itself, both at the time of purchase and afterwards.
3. Creative Solution : The campaign is inspired by the comic book aesthetic developed by the brand on the clothing collection. Temple Caché’s creatives and post production studio had the challenge to work with the brand’s IP while making it the red thread of this campaign.
4.Talents : This mixed media approach was enhanced by talents from live action and animation departments.
5. Execution & Deployment : Influencer and dancer Salif Gueye would embody the campaign and launch experiential campaigns on the networks. Denise and Lacoste would make him the hero to follow.
