Audemars
Piguet
Royal
Oak
This Snapchat AR digital item invites the user to try on the metajacket and embody the campaign.
With this Instagram AR experience, the user can place in front of him and create an unique sculptural and iconographic environment of the 70’s, in link with the film sequence.
This Instagram Face Filter transforms the user’s face and features him on the cover of the 90’s “Royal OAK” magazine.
The user can project in front of him, a portal with an octagonal shape in reference to the watch. This portal leads to a metaverse, in which the user can become the main character of the film.
SOCIALS
CASE STUDY
1. Marketing Opportunity : how to bring an independent luxury magazine to life on social media and reach a digital and woke generation.
2. Strategic Media Plan : The choice of a duo of models renowned in the drag community for this edition was a natural one. The photographers, looking to take their photoshoot a step further into the digital realm, called on Réalité Cachée, who imagined a “digital content” version of the print magazine. The cover’s augmented reality experience bridged the gap between print and digital, while revealing hidden meanings of the campaign and exploring topics that connected the different target audiences: fluidity, trans-identity, hyper-realism.
3. Creative Solution : the process to bring up ideas et concepts was very collaborative and collective, in the image of the new generation.The photographers and the magazine were involved in the artistic choices, while leaving Réalité Cachée almost carte blanche.
4. Talents : once again, Réalité Cachée combined Temple Caché’s creative and prost production forces to bring that project to life.
5. Execution & Deployment : the digital release was launched by Miss Fame and Hissy Hungry, who called their community to live digitally the experience,. The experience was only available for people who had bought the print version of the magazine, which gave the user a feeling of exclusivity .
