1. Marketing Opportunity : Hermès wanted an in-store film to inaugurate the opening of its san francisco boutique. A one-way trip from Paris to San Francisco for visitors to the new boutique.

2. Strategic Media Plan : the first need was to create an immersive identity film, a never ending adventure that feels like falling down the rabbit hole. mountains turning into horses that turn into handbags, this is a visual endless journey. This film would be broadcasted in the store. But in order for the people to interact with it in-store, we created an augmented reality experience on a still of the film, printed for the event. This way, people would need to come to the store to experience it.

3. Creative Solution : creatively speaking, we reused and adapted the creative concept of the film for the AR experience. This way, the campaign is deeply transmedia while coherent.

4. Talents : Réalité Cachée combined Temple Caché creative and post-production forces, always in close collaboration with the brand, to create those formats in-house.

5. Execution & Deployment : to tease the event, the brand would post on social media a preview of the experience, in link with the film extract.