MIRROR
Mirror
MAGA
zinE
To digitalize Mirror mirror’s 12th print cover , photographers Domen & Van de Velde called Réalité Cachée. They explored surrealism to reveal images that intertwine the opposites. A modern, trans-identitarian and transmedia approach.
1. Marketing Opportunity : how to bring an independent luxury magazine to life on social media and reach a digital and woke generation.
2. Strategic Media Plan : The choice of a duo of models renowned in the drag community for this edition was a natural one. The photographers, looking to take their photoshoot a step further into the digital realm, called on Réalité Cachée, who imagined a “digital content” version of the print magazine. The cover’s augmented reality experience bridged the gap between print and digital, while revealing hidden meanings of the campaign and exploring topics that connected the different target audiences: fluidity, trans-identity, hyper-realism.
3. Creative Solution : the process to bring up ideas and concepts was very collaborative and collective, in the image of the new generation.The photographers and the magazine were involved in the artistic choices, while leaving Réalité Cachée almost carte blanche.
4. Talents : once again, Réalité Cachée combined Temple Caché’s creative and post-production forces to bring that project to life.
5. Execution & Deployment : the digital release was launched by Miss Fame and Hissy Hungry, who called their community to live digitally the experience,. The experience was only available for people who had bought the print version of the magazine, which gave the user a feeling of exclusivity .
