This 360 campaign for audemars piguet luxury brand started with the creation of a master film. a film with a rich and modern narrative and visual rendering. this film recounts and retraces the 50th anniversary of the brand’s flagship watch: the royal oak.

It takes us back in time, and takes us back to the 70s. We cross the decades thanks to collage, colors, motion. An unprecedented and daring visual explosion for a brand such as Audemars Piguet.
Three Instagram AR filters pushed the campaign even further and offered a real role to the Audemars Piguet community, which became an actor of an entertaining brand experience rather than a spectator of content. A Snapchat’s filter allows the user to try a Meta Jacket inspired by the campaign also.
A paradigm shift that predicts a potential for cross-platform virality via the propagation of engaging, aesthetic and intoxicating and exponential User Generated Content.